Tempo is the official sponsor of the Western Hockey League (WHL) for the 2023-24 season.
The WHL has a presence in 16 cities across Manitoba, Saskatchewan, Alberta and British Columbia with the potential of reaching up to two million fans at games throughout the season. As part of the sponsorship, Western Nations, Co-op's second independent fuel brand, will be promoted in Brandon, MB and Prince Albert, SK, where there are Western Nations gas bars and WHL teams.
“This is an incredible opportunity to increase awareness of the Tempo and Western Nations brands across Western Canada through Player of the Game sponsorship, in-game fan activities, and through website and newsletter features that will reach close to three million fans,” said Leah Andrew, Associate Vice-President Customer Experience and Marketing, FCL.
The season officially kicks off on Sept. 22. You can find the season’s full schedule on the WHL website.
Local. For Everyone.
One of the key deciding factors in entering into this partnership is the alignment between Tempo, Western Nations and the WHL in their shared value of responsibility to community.
“Tempo, Western Nations and the WHL are all dedicated to supporting our communities. We look forward to engaging with WHL fans and demonstrating that our brands are local, for everyone,” said Andrew.
A growing network of gas bars
Tempo gas bars and convenience stores have been serving communities in Western Canada since 1960 with the support of local Co-ops and FCL. Western Nations is a modern and unique brand developed in consultation with Indigenous groups. The brand launched in January of 2021 and now has a total of three locations in operation.
Advancing and growing our independent fuel business is strategically important to the Co-operative Retailing System as we work to increase distribution of fuel across Western Canada. The Husky acquisition has enabled us to substantially grow this independent dealer network.
Through the Tempo, Western Nations and Co-op brands we are building a strong, service-oriented network of gas bars across Western Canada to meet the fuel and convenience needs of local communities.